Movie theaters are starting to crack down on the recent TikTok trend surrounding
Minions: The Rise of Gru. After being delayed two years because of the COVID-19 pandemic,
Minions: The Rise of Gru finally opened in theaters on July 1, 2022, five years after the last installment
Despicable Me 3 opened in theaters. The movie opened huge at the box office with $125 million over the holiday weekend and became the biggest Fourth of July weekend.,One factor that may have helped
Minions: The Rise of Gru shatter box office expectations was the fact that a viral TikTok trend popped up around the film’s release. Originating in Australia, GentleMinions was a trend that picked up over the Fourth of July weekend that saw young people wearing suits to see the latest installment in the
Despicable Me franchise. With
Minions: The Rise of Gru arriving in theaters 12 years after the release of the first
Despicable Me film back in 2010, the audience who saw the first film as kids are now old enough to be nostalgic for it. However many reports also saw many of the viewers being loud and disruptive and some theaters are taking action.,Related: GentleMinions: What’s Up With Loud Kids In Suits Watching Minions?!,In a report by
Rolling Stone, various theaters in the UK have started banning audience members who are wearing suits from attending screenings of
Minions: The Rise of Gru. Check out their statements in the space below. Meanwhile, Universal Pictures has embraced the trend by posting on their social media thanking the audiences who went out in the suits. The tweet can also be seen below:,Click here to see the post on Twitter,No word on if any current North American theaters will crack down on the trend, yet Universal Pictures’ comment certainly shows regardless of how the audience is behaving they are more than happy to accept the audience because it is all box office profit for them. Universal Pictures was able to translate the TikTok trend for
Minions: The Rise of Gru in a way that Sony attempted to do when they rereleased 
Morbius in theaters after the film became a popular meme online but failed to translate to box office profit. Summer 2022 has been very good for Universal Pictures, as they have had not just
Minions: The Rise of Gru but also 
Jurassic World: Dominion and 
The Black Phone, and one they likely hope to continue with the release of
Nope and
Easter Sunday later this summer.,It will be interesting to see how the crackdown on the trend will impact
Minions: The Rise of Gru’s box office moving forward. The viral trend will either heat up due to the coverage and more young moviegoers will wish to partake in the experience of helping the film’s box office total, or the trend will quickly die out and see a massive drop in its second weekend. With
Lightyear underperforming at the box office,
Minions: The Rise of Gru does not face much competition for family audiences until
Paws of Fury: The Legend of Hank opens in two weeks,
Marcel the Shell With Shoes On expands into more theaters, and
DC’s League of Super-Pets later in July.,Next: Minions: The Rise Of Gru’s Record Breaking Box Office Explained,Source: Rolling Stones/Universal Pictures